Bondlinc is a fintech company that aims to provide private banks a platform for bond trading. The goal is to turn an outdated, cumbersome bond trading experience into simplified, elegant and enjoyable one.
The problems of the traditional trading workflows are lack of transparency, expensive terminal and inconsistent order placement. By simplifying the workflows, Bondlinc provides the solution of standardise and automate traditional workflows, while keeping and enhancing the human elements and maximising efficiency. In order to achieve this goal, technology and design plays the significant role here.
There are four main users in the workflows which requires the different platforms: Mobile Apps for private client, CMS for operator and Desktop Workstation for relationship manager and execution trader. Under one Bondlinc brand, each platform needs to share same design language, but it also requires specific design tweaks to enhance the efficiency on different operating systems and users.
In the marketplace, prices can fluctuate in a minute, and keeping users informed of the impact on their portfolio is critical to building trust. Color is a great way to visualize the trending price of bonds, allowing users to understand at a glance if the P&L has gone up or down. By leveraging the bold colors and typography, it creates a strong visual hierarchy within the app, which focuses the user’s attention and reduces confusion.
Besides visual hierarchy, another critical design challenge is information architecture. With a huge amount of information and data, how can we prioritize and categorize the information that allows users to easily find what they are looking for? Cards.
Card Patterns are extremely helpful for grouping several related pieces of information together for providing a linked entry point to further details on that content. It also allows for flexible layouts for different devices and works responsibly on CMS and Workstation.